Retailers from Alaska and Canada make the Seattle Gift Show their must attend event to find product custom-tailored to their tourist trade and residents. And, the show regularly attracts buyers in all categories from throughout Alaska, Washington, Oregon, California, Montana, Idaho and Canada.
Urban Expositions produces and manages a portfolio of 36 events covering seven sectors. Urban Expositions was founded in 1995 with the Philadelphia Gift Show and built its business in the regional Gift & Souvenir industries. In 2008 Urban began to diversify outside of Gift & Souvenir and now produces events in sectors including Art, Aviation, Foodservice, Pet and Gaming. Urban also produces one publication, Airport Revenue News, focused on the airport concession industry. Outside of Kennesaw, Urban also has offices in Shelton, CT and Boca Raton, FL, as well as many remote employees based in areas that are rich with customers. For more information, visit www.urban-expo.com.
If you would like to learn more about exhibiting in the Seattle Gift Show, click here to complete the online information request form.
INVITE YOUR TARGET CUSTOMERS TO THE SHOW
Reach out to your existing customers and prospects and let them know you’re exhibiting at the show. Start by giving them a quick call to set up an appointment during the show and be sure to follow up by sending them a postcard invitation or an email with your own personalized registration URL.
COMPLETE YOUR DIRECTORY & MOBILE APP LISTING
Once your official show contract is submitted, you’ll receive an email with your COMPANY ID and ACCESS CODE to log into the directory system. Be sure to log on and update your company profile, including your line and category listings for the pocket directory and mobile app.
SHARE YOUR NEW PRODUCT NEWS WITH RETAILERS AT THE SHOW
Retailers come to the show to find new products! Make it easy for buyers to find your new items by completing the 'Got New' Listing found in the Directory | Promo Tools.
OFFER A WORTHWHILE SHOW SPECIAL
Encourage retailers to place their order with you at the show by giving them an offer they can’t refuse.
READ THE EXHIBITOR SERVICE KIT & BE AWARE OF IMPORTANT DEADLINES
Download the exhibitor service kit and make sure you send in the required forms by the required dates.
ORDER A LEAD RETRIEVAL UNIT TO TRACK CUSTOMER VISITS AT THE SHOW
Small, light-weight, and very easy-to-use, LeadKey will provide you with a complete record of every prospective customer who visits your booth.
PACK ENOUGH CATALOGS, PRICE LISTS & OFFICE SUPPLIES TO LAST FOR THE WHOLE SHOW
DEVELOP AND SEND A PRESS KIT TO THE SHOW ESPECIALLY IF YOU’RE INTRODUCING A NEW PRODUCT
PREP YOUR BOOTH STAFF
Make sure your team is ready to go, with an upbeat attitude about your products and the show! Encourage your team to dress professionally, and be ready with a welcoming smile.
PUT YOUR POST SHOW FOLLOW-UP PLAN IN PLACE
The most important and often, most forgotten, part of the show is your post-show follow-up. Many purchasing decisions/orders come in AFTER the show. So, follow-up is key and there are a variety of ways to do it -- from thank you notes and calls to emails and more to the lists/contacts you collect using our lead retrieval system. Have a plan in place before you get to the show so you can act on it after.
FOLLOW THE SHOW ON OUR SOCIAL MEDIA OUTLETS
Like us on Facebook and follow us on Twitter, Pinterest, and Instagram! Keep your own social media pages updated consistently so your followers keep coming back for more! Another perk of an updated page? We will be sharing exhibitor Facebook posts year-round! Help us help you and post something new at least once a week.
Click here to download the August 2016 Seattle Gift Show contract. To view the forms, you'll need Adobe Reader. To download this free program, click Adobe Reader.
Contact Lisa Glosson by email at firstname.lastname@example.org or 678.370.0334 for questions & more information in regards to booth space.
In pre-show planning there are three ingredients to a successful exhibit performance:
Quick Guide to Planning:
Show management is responsible for generating show traffic, but it’s a shared responsibility. You need to invite your target audience – existing customers, hot prospects, prospects who have been called on but not closed and prospects who haven’t been called on.
Tips for Direct Mail:
Other Places to Promote Attendance:
During the Show
After the Show
*Courtesy of Expo Magazine
We had lots of repeat business, connected with new companies and even had a big order from a department store in Tokyo.Dana Herbert, Dana Herbert Accessories
The Seattle Gift Show always attracts serious buyers that come to shop. I have to add that you can’t beat the staff for these shows; they make it feel like a home away from home.Todd Davis, Spokandy
It is so nice to participate in a trade show that is designed for the Pacific Northwest and the customer base that supports it. The support staff at the gift show makes it so easy to create an environment that is professional and inviting for our customers, from the booth itself to the amenities of the Washington State Convention Center.Marlece Wasmund, Inside Passage Reps
After celebrating more than 20+ years as an exhibitor, the Seattle Gift Show is still the best, most economical form of professional marketing for product exposure. Catalogs and a website are important. But personal attention and interaction at the show are critical to long-term success. In addition to traditional brick-n-mortar retailers, web-based stores are booming in our Pacific Northwest. These buyers attend and buy at our Seattle Gift Show. These relationships have become a key ingredient to our continued success.En-May Mangels, Jack and En-May Mangels
We have been exhibiting in and the Seattle show since 1990. Without the access to buyers it provides, we could not have succeeded in our import business. Working on your own you just cannot make the necessary contacts. The management staff has always been understanding and helpful when we had questions or needed assistance.Darlene Samuelsen INE Imports & Exports Inc
Check back soon to access the online directory system where you can update your company, line and categorical listing information for the official show directory as well as to take advantage of other convenient promotional features.
You will receive via email your COMPANY ID and ACCESS CODE that you can log on in order to:
If you have questions please contact Courtney Allen by email at email@example.com or call 678.370.0346.
URBAN EXPOSITIONS FAIR GUIDE WARNING FOR EXHIBITORS
We have been advised that Construct Data Publishers has been soliciting paid listings in their publication, FAIR Guide, from exhibiting companies of some of our shows. Please be advised that Urban Expositions has no relationship or affiliation with this organization and does not recommend, approve or endorse any involvement or listing in the FAIR Guide on behalf of the any of our exhibitors. As an exhibitor, your listing in Urban Expositions’ official Show Directories is always complimentary. Returning a signed contract to Construct Data Publishers will result in advertising obligations and fees so we wanted to make sure you were aware if this.
A key part of the show’s aggressive marketing campaign is our 4-color product preview guide. Filled with product shots from you, our exhibitors, this guide will give retailers a sneak peek at the many product innovations and designs they’ll see at the show. As an added bonus, an e-version will be posted on the show website, linking your images to your website.
Check back soon to access the online Product Preview Guide System where you can submit your product photos for possible inclusion in the Summer 2016 Guide. You will receive a COMPANY ID and PASSWORD where you can log on in order to complete your submission.
If you have questions, please contact Lisa Meyer by email at firstname.lastname@example.org or call 678.370.0346.
Also, be sure you download these step-by-step instructions on how to quickly and easily submit your photos.
Check back for regular updates on upcoming show dates. For 2016 Seattle Gift Show Dates here at the Washington State Convention Center include:
Click here to view other upcoming Urban Expositions events.