Retailers from Alaska and Canada make the Seattle Gift Show their must attend event to find product custom-tailored to their tourist trade and residents. And, the show regularly attracts buyers in all categories from throughout Alaska, Washington, Oregon, California, Montana, Idaho and Canada.
If you would like to learn more about exhibiting in the Seattle Gift Show, click here to complete the online information request form.
Click on each container below for more information:
INVITE YOUR TARGET CUSTOMERS TO THE SHOW
Reach out to your existing customers and prospects and let them know you’re exhibiting at the show. Start by giving them a quick call to set up an appointment during the show and be sure to follow up by sending them a postcard invitation or an email with your own personalized registration URL.
COMPLETE YOUR DIRECTORY & MOBILE APP LISTING
Once your official show contract is submitted, you’ll receive an email with your COMPANY ID and ACCESS CODE to log into the directory system. Be sure to log on and update your company profile, including your line and category listings for the pocket directory and mobile app.
SHARE YOUR NEW PRODUCT NEWS WITH RETAILERS AT THE SHOW
Retailers come to the show to find new products! Make it easy for buyers to find your new items by completing the 'Got New' Listing found in the Directory | Promo Tools.
OFFER A WORTHWHILE SHOW SPECIAL
Encourage retailers to place their order with you at the show by giving them an offer they can’t refuse.
READ THE EXHIBITOR SERVICE KIT & BE AWARE OF IMPORTANT DEADLINES
Download the exhibitor service kit and make sure you send in the required forms by the required dates.
ORDER A LEAD RETRIEVAL UNIT TO TRACK CUSTOMER VISITS AT THE SHOW
Small, light-weight, and very easy-to-use, LeadKey will provide you with a complete record of every prospective customer who visits your booth.
PACK ENOUGH CATALOGS, PRICE LISTS & OFFICE SUPPLIES TO LAST FOR THE WHOLE SHOW
DEVELOP AND SEND A PRESS KIT TO THE SHOW ESPECIALLY IF YOU’RE INTRODUCING A NEW PRODUCT
PREP YOUR BOOTH STAFF
Make sure your team is ready to go, with an upbeat attitude about your products and the show! Encourage your team to dress professionally, and be ready with a welcoming smile.
PUT YOUR POST SHOW FOLLOW-UP PLAN IN PLACE
The most important and often, most forgotten, part of the show is your post-show follow-up. Many purchasing decisions/orders come in AFTER the show. So, follow-up is key and there are a variety of ways to do it -- from thank you notes and calls to emails and more to the lists/contacts you collect using our lead retrieval system. Have a plan in place before you get to the show so you can act on it after.
FOLLOW THE SHOW ON OUR SOCIAL MEDIA OUTLETS
Like us on Facebook and follow us on Twitter, Pinterest, and Instagram! Keep your own social media pages updated consistently so your followers keep coming back for more! Another perk of an updated page? We will be sharing exhibitor Facebook posts year-round! Help us help you and post something new at least once a week.
In pre-show planning there are three ingredients to a successful exhibit performance:
Quick Guide to Planning:
Show management is responsible for generating show traffic, but it’s a shared responsibility. You need to invite your target audience – existing customers, hot prospects, prospects who have been called on but not closed and prospects who haven’t been called on.
Tips for Direct Mail:
Other Places to Promote Attendance:
During the Show
After the Show
*Courtesy of Expo Magazine
Absolutely slammed first 2 days of show and still steady busy here it is 2:30 on the 3rd day! One reason why is doing advanced marketing and planning our existing buyers.Steve Heogberg, NW Souvenir
The Seattle Gift Show is one of my best shows because of local regional buyers. Huge orders!!Laurie Brock, Elope, Inc
We had lots of repeat business, connected with new companies and even had a big order from a department store in Tokyo.Dana Herbert, Dana Herbert Accessories
The Seattle Gift Show always attracts serious buyers that come to shop. I have to add that you can’t beat the staff for these shows; they make it feel like a home away from home.Todd Davis, Spokandy
It is so nice to participate in a trade show that is designed for the Pacific Northwest and the customer base that supports it. The support staff at the gift show makes it so easy to create an environment that is professional and inviting for our customers, from the booth itself to the amenities of the Washington State Convention Center.Marlece Wasmund, Inside Passage Reps
After celebrating more than 20+ years as an exhibitor, the Seattle Gift Show is still the best, most economical form of professional marketing for product exposure. Catalogs and a website are important. But personal attention and interaction at the show are critical to long-term success. In addition to traditional brick-n-mortar retailers, web-based stores are booming in our Pacific Northwest. These buyers attend and buy at our Seattle Gift Show. These relationships have become a key ingredient to our continued success.En-May Mangels, Jack and En-May Mangels
We have been exhibiting in and the Seattle show since 1990. Without the access to buyers it provides, we could not have succeeded in our import business. Working on your own you just cannot make the necessary contacts. The management staff has always been understanding and helpful when we had questions or needed assistance.Darlene Samuelsen INE Imports & Exports Inc
Check back for regular updates on upcoming show dates.
Click here to view other upcoming Urban Expositions events.